The Tobacco Deal
Case Analysis: The Tobacco Deal
"Tobacco has been used as a medical plant, as well as for ritual and pleasure –
and the tobacco plant has been viewed as both work of the Devil and as God's gift to man." (http://www.st.dk/sw182.asp). It is estimated that thousands of Americans die each year from diseases related to smoking (http://www.bbc.co.uk.). One of the biggest contradictions in the tobacco industry is that cigarette companies are spending millions of dollars on anti-smoking advertisings. Nevertheless, the people had been deceived and lied to for decades. Despite scientific evidence, the Tobacco Committee concealed the evidence in order to promote and prosper in the tobacco selling industry. Both smoking and anti-smoking lobbyists launched legal and public relation campaigns to reach positive results for the tobacco consumers, who had filed complaints against the tobacco companies. Throughout history, independent consultants had filed hundreds of lawsuits against the......
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