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The Cheesecake Factory
It is hard to believe that a company founded in 1972, and facing all the competition in the restaurant industry, has grown to owning seventy-three upscale casual under the Cheesecake Factory® mark in major metropolitan areas spanning the United States (MarketWatch per. 1-2) . With 2002 revenues at a high of $652 million and continuous expansion, The Cheesecake Factory has experienced remarkable growth since its origin. "The Cheesecake Restaurant concept strives to provide a distinctive, high quality dining experience at moderate prices by offering an extensive, creative and evolving menu in an upscale, high-energy casual setting with efficient, attentive and friendly service" (Overton, Deitchle, 3).
In 1972 the founding family, Oscar and Evelyn Overton, opened a wholesale cheesecake bakery located in North Hollywood. Using Evelyn's recipes Oscar literally sold accounts door-to-door distributing to local restaurants. During 1975, having......

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Approximate Word Count: 1052
Approximate Pages: 5 (250 words per double-spaced page)

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