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YAK MILK: NICHE OR NIGHTMARE?
CASE STUDY ANALYSYS BY JOHN BERNING FOR MBA 565

Overview:
Dave Peters is the strategic sourcing director for ABCI, a subsidiary of Land O' Lakes, the dairy manufacturer from the United States. In the past 20 years, Mr. Peters has worked with other lesser developed countries around the world to help create international markets for locally grown agricultural products. ABCI had great success implementing agricultural programs in several Central European nations that helped improve the living standards among the impoverished farm communities in those nations. The government of Tibet was now reaching out to ABCI to see if a market could be created for yak milk and dairy products with the intention of raising the living standards of one of the poorest regions under the Chinese government, the Quinghai-Tibet Plateau.
Key issues:
1) The remoteness and harsh weather of the Quinghai-Tibet Plateau limit the amount of yak products that can be......

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Approximate Word Count: 1358
Approximate Pages: 6 (250 words per double-spaced page)

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