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The intensity of competition in an industry is neither a matter of coincidence nor bad luck. Rather, competition in an industry is ill rooted in its underlying economic structure and goes well beyond the behavior of current competitors. The state of competition in an industry depends on five basic competitive forces i.e. entry, threat of substitution, bargaining power of buyers, bargaining power of suppliers, and rivalry among current competitors. (Porter, 1980) Daimler Chrysler's strategy rests on four pillars: global presence, strong brands, broad product range, and technology leadership. The objective of this analysis is to investigate how the organization needs to form its strategy in order to develop opportunities and protect itself against competition and other threats.

Company Introduction Mercedes Benz is firmly established as an independent brand within one of the world's leading car companies- DaimlerChrysler AG. DaimlerChrysler is a product of Daimler and Chrysler......

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Approximate Word Count: 739
Approximate Pages: 3 (250 words per double-spaced page)

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