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Page 1
CHAPTER 1
Brand Positioning
ALICE M.TYBOUT and BRIAN STERNTHAL
W
hen TiVo launched its digital video
recorder (DVR) system in 1999, the leading technology market research firm
Forrester predicted,"These hard-drive machines will take......

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Approximate Word Count: 6015
Approximate Pages: 25 (250 words per double-spaced page)

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