Marketing Strategy
Introduction
International business involves commercial activities that cross national frontiers. It concerns the international movement of goods, capital, services, employees and technology, importing and exporting, cross-border transactions in intellectual property (patents, trademarks, know-how, copyright materials etc) through licensing and franchising; investments in physical and financial assets in foreign countries; contract manufacture or assembly of goods abroad for local sale or for export to other nations; buying and selling in foreign countries; the establishment of foreign warehousing and distribution systems; and import to one foreign country from a second foreign country for subsequent local sale. All the basic tools and concepts of domestic business management are relevant to international business.
Definition:
¡§A social and the managerial process by which individual group obtain what they need and want through creating and exchanging products and value......
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Approximate Word Count: 1547
Approximate Pages: 7 (250 words per double-spaced page)
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