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Executive Summary – Nike Inc.

Peretti Vs. Nike:
In January 2001, Peretti choose the word ‘Sweatshop' to be printed in his Nikes. Nike rejected order citing the company's rules. In retort, Peretti order a pair of shoes with a ‘colour snapshot of 10-year-old Vietnamese girl who makes my shoes". With the email exchange between Nike and Peretti being forwarded all over the world, it led to a huge PR Nightmare for the organization. All through Mid-1990s, Nike has been subjected to negative press, lawsuits and demonstrations on college campuses alleging that firm's overseas contractors subject employees to work in inhumane conditions for low wages

History of Nike Inc.:
Philip Knight started his own athletic shoe distribution company in 1964 with shoes from Onitsuka Company. After 8 years, Onitsuka Company recognizing the huge potential of the American Shoe market, switched to a larger and more experienced distributor. Knight rather than searching for another shoe manufacturing......

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Approximate Word Count: 1360
Approximate Pages: 6 (250 words per double-spaced page)

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