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The role and power of the mass media has often been a topic of debate among those whom have been blessed or cursed by its influence. Whether or not it can be supported that the media has positive or negative influence on society and culture, it can be clearly asserted that it does have a power to persuade the masses in one direction or the other. If not, there would be no place for advertising. Those who are too innocently naïve of this matter should speak to a few of the young women in Fiji that have been impacted by the western world culture they were exposed to through American television.
A study performed in Fiji after the introduction of television to a province of Fiji's main island, Viti Levu showed not only an increase in eating disorders but also in depression among the Fijian young women exposed to this media." ‘I'm very heavy,' one Fijian adolescent lamented during an interview with researchers led by Dr. Anne E. Becker, director of research at the Harvard Eating......

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Approximate Word Count: 863
Approximate Pages: 4 (250 words per double-spaced page)

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