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PROBLEM SOLUTION: GENE ONE

Problem Solution: Gene One


Problem Solution: Gene One
Gene One is a private biotech company that was established in 1996. With groundbreaking gene technology that eradicated disease in tomatoes and potatoes, the company was able to quickly grow into a $400 million company (University, 2007). Recently, there has been a growing interest in biotechnology on Wall Street and now is the time for Gene One to consider an IPO. By going public the company hopes to raise capital for new development, advertising and marketing. To accomplish this goal, the company must contend with the culture among its researchers while considering organizational changes, develop decision-making processes that allow for communication and feedback from all levels, and determine the best method for maintaining current research standard during the transition.
Situation Analysis
Issue and Opportunity Identification
Gene One determined that an IPO would be the best way to......

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Approximate Word Count: 3890
Approximate Pages: 16 (250 words per double-spaced page)

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