Starbuck's Paper Project
Starbucks Paper Project
Changing the way coffee is served
Posted: 27-Mar-2006; Updated: 20-Mar-2007
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In March 2006, Starbucks introduced a new disposable cup containing 10% postconsumer recycled content. The journey to this more eco-friendly vessel began ten years ago with an Environmental Defense-Starbucks partnership formed to explore ways to reduce the environmental impacts of serving coffee.
Starbucks' double trouble: nested cups
Given the billions of cups of coffee that Starbucks serves every year, any strategy for reducing the company's environmental impact had to address its paper cup. In the past, Starbucks often served its hot brews in two paper cups, for the sake of its customers' fingers. Because the cups are made from 100 percent bleached virgin paperboard, which has serious environmental impacts, Environmental Defense realized both the coffee company and its patrons wanted an alternative to double cupping.
"Paper is a......
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Approximate Word Count: 788
Approximate Pages: 4 (250 words per double-spaced page)
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