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Introduction:

With a hallmark of mixing it up, PUMA has a top 10 position in the global sporting goods market. We have distinguished ourselves from the competitive landscape and strengthened our hold in our consumer's life. Puma has risen fast to attain sixth place in the global sportswear market, doubling its annual profits in one year. Dedicated to delivering cutting edge products and a long-term growth plan are key drivers in our longevity which result in our ability to anticipate the market's needs. As we will continue to stay true to our objective and expand our innovative ideas, we are confident that 2005 will be another rewarding year for PUMA. The following contains our internal analysis, external analysis, DAFO Analysis, fixed objectives of the plan, basic strategies, marketing plan, and plan of action and finally our Process and control plan.
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Mission:

Puma's mission is twofold because it incorporates both a brand mission and a corporate mission. The......

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Approximate Word Count: 5104
Approximate Pages: 21 (250 words per double-spaced page)

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