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THE MICROWAVE FOOD INDUSTRY

• GOLDEN VALLEY MICROWAVE FOODS (GVMF)

• Company Introduction:

• GVMF was started by a Jim Watkins.
• President and CFO of GVMF.
• Worked as a research member team in Pillsbury for approximately 8 years.
• Left Pillsbury because he found Pillsbury was not interested about microwave foods.
• Jim had a strong haunch and belief that Microwave Food Industry is going to boom.
• Therefore he started GVMF with 250000 venture capital. Later it went public in 1986

A. Customer Analysis:

Segments
Market (Billions)
Comments
Microwavable Popcorns
Microwavable French Fries
Microwavable Breakfasts


B. Customer Motivation:
Segment Motivation
Microwavable Popcorns
Microwavable French Fries
Microwavable Breakfasts


1. Unmet Needs:

C. Competitor Analysis:
Major Competitors/
Major Players
Their Brands/ Products Market Segment Penetration Characteristics/
Strategies Strengths Weaknesses Other Comments......

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Approximate Word Count: 341
Approximate Pages: 2 (250 words per double-spaced page)

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