The Guggenheim Museum
The Guggenheim Museum & its Giorgio Armani Exhibition
In November of 1999, the Solomon R. Guggenheim Museum in New York announced that it would devote an exhibition to honor the works of the celebrated Italian designer Giorgio Armani. However, during the announcement of the exhibition, the museum did not mention that it was simultaneously entering into a three-year agreement in which Armani pledged a donation of $15 million to Guggenheim. When The New York Times unveiled Armani's gift, the museum strongly denied any connection between the exhibition and the gift, stating that the exhibition was sponsored not by Armani but by In Style, a fashion magazine in which Armani advertises.
The relationship between art and money is a debated issue that is not new for non-profit organizations such as the Solomon R. Guggenheim Foundation. For most of the 20th century up until the mid-1960s, individual philanthropists were the main financial supporters of museums. By the mid-1970s,......
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