Wall Mart: Organizational Behaviour
ORGANIZATIONAL BEHAVIOR:
Wal-Mart case:
Wal-Mart started its global operations in the early 1990s when it opened its first inter-national store in Mexico. To be successful, the Wal-Mart's decision to go global supposed a commitment of the company to work on its understanding of different kind of non-US culture. The case shows us that when Wal-Mart entered the German market in 1997, assumption has been made that all the techniques that made Wal-Mart the US #1 retailer would be as efficient everywhere. The facts prove that it's not necessarily true: in 2006, after a decade of loss, Wal-Mart announced its decision to leave the German market. Two months before, Wal-Mart was deciding to retreat from South-Korea for the same reason...
A cultural mismatch:
If economic and marketing factors have to be taken into account, a general misunder-standing of the German culture was a major reason in Wal-mart's failure to take over the re-tail market of Germany. And this story reveals that......
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Approximate Word Count: 1618
Approximate Pages: 7 (250 words per double-spaced page)
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