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Avon

Geographic Segment
According to the case study, Avon is located in different areas around the United States as well as in Europe and South America. It caters to both urban and rural regions.

Demographic Segment
Avon is directed primarily towards women whose ages range from 25-50 years and have average to below-average incomes. They may either be single, married, or with or without children and may or may not be employed. Avon also targets variety of race (Asian, Hispanic, Black and White) as they implement a special training for their representatives with regard to selecting and applying the right product for "women of different ages, ethnicities, and skin types".

Psychographic Segment
Avon targets lower to middle class women whose lifestyles include pampering and taking care of their bodies at price that is attainable or affordable for them. Most of these women cannot afford to do much compulsive buying so that the job of Avon's representatives is to introduce and......


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Approximate Word Count: 1576
Approximate Pages: 7 (250 words per double-spaced page)

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