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My Marketing Mix

I am now going to create a marketing mix for my chosen product using the 4 P's, Product, Place, Price and Promotion.

Product

The product I will be re-launching is the Cadburys Double Decker bar with less calories than a traditional bar. This new re-launch of a chocolate bar will be a limited edition chocolate bar. The idea being limited edition is to make a substantial profit in a short period of time. Although the product will say limited edition I aim to keep these on the shelves for the next year. This way people will buy them as they are new and if they believe they are for a limited time only they may buy a vast quantity of them. All of this will result in Cadburys PLC receiving a good profitable income very quickly and it should be sustainable if my product re-launch is successful.
The design of the chocolate bar will be a long and thin chocolate bar this will be very appealing to the consumers of my target market, I know this because 26/30......

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Approximate Word Count: 1430
Approximate Pages: 6 (250 words per double-spaced page)

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