Coffeetime India Market Research
CoffeeTime India Market Research and Decision Making White Paper for Brad Collins
Richard Derochea
University of Phoenix
MBA510R4
Managerial Decision Making
November 18, 2007
CoffeeTime India Market Research and Decision Making White Paper for Brad Collins
CoffeeTime is an established, modern creation, enjoyed by millions of Americans and Europeans, where its patrons can enjoy premium brands of exotic and regular coffees, while relaxing in a unique ambience of stimulating sights and aromas. Newly hired Business Analyst, Ava Learner, MBA, is grateful for the opportunity to lead a two-stage new market research design, which involves secondary, primary, and experimental research.
Ava Learner designed and conducted secondary research that coincides with primary research from marketing consultant group, Total Access, who led the experimental study. The project team researched modern and affluent cities in India, focusing on the consuming class, while determining the target......
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Approximate Word Count: 2214
Approximate Pages: 9 (250 words per double-spaced page)
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