Leadership Research Paper
Leadership Research Paper
As television networks struggle to stay relevant in the ecommerce society of the 21st century, Nancy Tellum president of CBS Paramount Network Television has offered a bold approach to the challenge. Tellum is heading up the company's new approach into expanding it's content into emerging platforms. Tellum is overseeing new development and production of original content for CBS.com. She is also moving CBS into the wireless arena demonstrating relationship building and influence with key partners by securing agreements with Amp'd mobile and Verizon wireless V-Cast as well as developing the company's broadband channel innertube as demonstrated in the XtendSport simulation (CBS, 2006).
Other networks are following suit along similar lines. CNN has created a subscription service called Pipeline bringing their cable TV products into the broadband and wireless arenas. This strategy has the added bonus of reaching new and younger demographics hopefully winning......
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Approximate Word Count: 857
Approximate Pages: 4 (250 words per double-spaced page)
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