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Customer Relationship Management

Introduction

Customer Relationship Management (CRM) is an important part of any companies' sales mix. As part of a sales mix, companies must have a strong sales team; a well planned and executed marketing strategy, and a method to record pertinent information to manage customer relations. A CRM system is an important part in any company. They have a variety of uses from holding basic information such as names and address, to holding other information including relationship history, contract information, and recording customer satisfaction levels.

What is a CRM System?

Defining a CRM system is difficult to do at best. These systems can range from something very simple, to something that is very complex. With this being said however, CRM can best be described as "methodologies, technologies, and e-commerce capabilities used by firms to manage customer relationships." Particularly, "CRM software used by companies' acts as an aid in the interaction between the customer and......


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Approximate Word Count: 1196
Approximate Pages: 5 (250 words per double-spaced page)

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