Startbucks
The mark of an effective leader is his ability to foresee the business trends and stay ahead of his rivals (Luthans, 1998, p.422). Howard Schultz wasn't the first person to be carried away by the aroma of a well-roasted coffee bean. But the Starbucks Coffee Co. leader was undoubtedly the first to turn that reverie into a billion dollar retail operation. "It took Schultz a year to convince the Starbucks owners to hire him. When they finally made him director of marketing and operations in 1982, he had another epiphany. This one occurred in Italy, when Schultz took note of the coffee bars that existed on practically every block" (Myprimetime, 2008, ΒΆ6) He learned that they not only served excellent espresso, they also served as meeting places or public squares. But back in Seattle, the Starbucks owners resisted Schultz's plans to serve coffee in the stores, saying they didn't want to get into the restaurant business. Frustrated, Schultz quit and started his own coffee-bar business,......
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