Starbucks Mission
Introduction
Starbucks was founded in 1971 in the Pikes Place Market district of Seattle, and experienced exponential growth in the '80s and ‘90s until it grew into the conglomerate it is today. As November 2007 Starbucks had grown to 8,505 company-owned stores worldwide, 6,793 of them in the United States. Add in the licensed outlets, and the company has over 15 thousand presences worldwide. (wikipedia, 2008). The challenge for Starbucks has been remaining true to their roots and maintaining a small-store feel while remaining profitable and expanding into a worldwide entity. The company is obviously aware of this challenge, as evidenced by their mission statement: "Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow."
This paper will examine the company's struggle to maintain their principles while growing to a world-wide success, and determine whether the company has been successful.......
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Approximate Word Count: 1556
Approximate Pages: 7 (250 words per double-spaced page)
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