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What determines an e-commerce website as trustworthy?

Trust is very important when consumers make online transactions. There are many factors we can consider to determine whether an e-commerce website is trustworthy. As trust depends very much on the perception of the consumer, some consumers may view judge the website from an aesthetic viewpoint as well, such as how professional the website is being done up, or whether it is easy to navigate.

According to a report by the eCommerce Trust Study from Studio Archetype/Sapient and Cheskin Research, the report describes 6 main components that suggest trustworthiness of an e-commerce website, which I will elaborate on my own. (Please see http://www.philosophe.com/commerce/trust.html)

Seal of Trust/Approval
Consumers can look out for seals of trust or approvals in the websites, accredited by established organizations in the industry. Symbols such as VeriSign and Visa are very common in most well-known e-commerce websites......

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Approximate Word Count: 500
Approximate Pages: 2 (250 words per double-spaced page)

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