Its E Choupal
A CASE STUDY
ON
ITC -e- CHOUPAL
SUPPLY CHAIN MANAGEMENT
What is a choupal?
An informal assembly of village people where they used to chat, gossip, share stories, information and views
It was of importance because through this gathering knowledge could be shared and captured.
Inefficient agricultural Supply Chain: Input as well as Output
Input side:
• No access of quality inputs such as sowing seeds, herbicide, pesticides etc. to farmers
• No access to information like weather report, market trends etc.
• Agricultural yield only a 3rd to a quarter of global standards.
• Over-dependence on monsoon
• Poor farming practices.
• Poor Credit systems
• Vicious cycle formed due to low incomes resulting in low risk taking ability resulting in low investment resulting in low productivity again leading to low income.
Output side:
Farmers have to do long road journey with load of crops to mandi without getting paid their transportation cost.......
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Approximate Word Count: 615
Approximate Pages: 3 (250 words per double-spaced page)
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