Greeting Card Industry Research (Info And Sources Only)
Greeting Card industry
Source:
The Greeting Card Association- www.greetingcard.org (A good resource, an international organization that has been in existence since 1941)
General Facts
*U.S. consumers purchase approximately 7 billion greeting cards each year, generating nearly $7.5 billion in retail sales.
*More than 90 percent of all U.S. households buy greeting cards, with the average household purchasing 30 individual cards in a year.
*The average person receives more than 20 cards per year, about one-third of which are birthday cards.
*Greeting cards range in price from 50 cents to $10, although counter cards typically cost between $2 and $4. Cards featuring special techniques, intricate designs and new technologies are at the top of the price scale.
*The exchange of greeting cards is one of the most widely accepted customs in the U.S. There are cards for virtually any occasion or relationship, and they are widely available. Approximately......
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