Marketing Problems Spps
Case 2 itemized questions
Please use SPSS outputs to answer the following questions:
1. Can you summarize the reasons why members use other financial institutions when they need to borrow funds? What recommendation would you give to credit union? Members use other financial institutions to borrow funds because this credit union has bad rates. The mean for loan rates is 3.062 (3.00 is uncertain, 5 is strongly agree). We run the one sample t-test against 3, and its not significantly better than 3. So this service must be improved. Loan rates ranked the lowest among the other services, but we also test the load applications with a mean of 3.4609 against 3. The p-value is .000 so we can say this one is significantly higher.
2. How would you summarize the member attitudes and beliefs about the proficiencies of credit union employees? The over all employee proficiency had a mean of 4.2051, and 4.00 is our test value. With a p-value .000, we can say that overall the members are......
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Marketing Problems Spps
Marketing problems SPPS. Case 2 itemized questions Please use SPSS outputs
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