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McDonald's Corporation

McDonald's is the global market leader in the fast food industry. Two brothers in San Bernardino, California started the first McDonald's fast food restaurant in 1948; they tailored their drive-in restaurant, as an example of convenience for other restaurants to soon follow. At the beginning, there were only a few items on the menu, which has now substantially evolved to many more options, catering to the appetite of each region's interest of food and health standards. With the modest beginnings of only a few items to choose from on their menu, the McDonald's brothers focused on customer service and hamburgers at a price anyone can afford. Their prices are still reasonably priced for any budget. In 1961, Ray Kroc bought McDonald's with a franchising vision for it to expand, in which he opened a restaurant in Illinois. Ray purchased McDonald's from the two brothers for $2.7 million dollars, and contributed to the popularity and success McDonald's has......

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Approximate Word Count: 1803
Approximate Pages: 8 (250 words per double-spaced page)

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