Problem Solution: Teratech
Problem Solution: TeraTech
TeraTech is a five-year-old Customer Relationship Management solutions provider in the pharmaceutical industry. The CRM product line has only recently arrived as a solution for companies desiring to build greater relationships with their clientele. Many suppliers offer CRM technology to help implement the concept, but CRM is not merely an outgrowth of software solutions. True CRM looks beyond the technical solution and ensures that the entire business is focused on serving the customer.
Currently, TeraTech is a dominant player in this new arena. There are several other major players but as CRM offerings go beyond basic functions and into modeling and analytics, there may well be room for more. Logically, TeraTech would like to be a frontrunner as these applications develop, and is presently looking for growth opportunities. Though the company has been successful in providing operational CRM tools to pharmaceutical companies, it has proposed a new......
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Approximate Word Count: 1948
Approximate Pages: 8 (250 words per double-spaced page)
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