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Environmental Analysis

INTRODUCTION
Swot analysis is "A process of monitoring both internal and external changes which will ensure company awareness and assist in the prediction of future trends. It matches company capabilities with the wants of the customer and isolates restraining influences."
A SWOT analysis considers the strengths and weaknesses of the business and its current strategy, and the opportunities and threats the business environment may present the firm with in the future.
SWOT analysis can be a very useful way of summarising many of the other analyses and combining them with the key issues from environmental analysis. The aim is to identify the extent to which the current strategy of an organisation and it's more specific strengths and weaknesses are relevant to and capable of dealing with, the changes taking place in the business environment.
This simple technique provides a method of organising information in identifying possible strategic direction. The basic principle of SWOT......


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Approximate Word Count: 2204
Approximate Pages: 9 (250 words per double-spaced page)

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