FratFiles

• Save Paper

2.0 Introduction

Founded in year 2001, Oriental-E Auto (OEA) is led by a team of experienced Sales Person & Directors in the automotive field who deals with the sales of used cars in Selangor, Malaysia.
OEA consists of comprehensive and quality selection of the used cars in Malaysia. The cars range from Proton, Perodua, Honda, Toyota, Nissan, Ford, Mercedes Benz, BMW and various other brands. The main sales centre located in Jln Kapar, Klang while another branch is in Seksyen 18, Shah Alam.

2.1 Vision and Mission

 OET Vision is to be the leading and most innovative car distributor and to achieve a well-balanced diversified business.
 OET Mission is to provide excellent support and a service to its valuable customer by practicing the philosophy of customer is always right.

2.2 Product and Services

The core business of OEA is to sell used cars in Malaysia. All makes of used cars are bought and sold such as Proton, Perodua, Toyota, Nissan, Honda,......

View the rest of this paper...

Approximate Word Count: 2319
Approximate Pages: 10 (250 words per double-spaced page)

Similar Essays

1. Marketing Plan Basics
   

   Marketing Plan Basics The Marketing Plan is a highly detailed, heavily researched and, hopefully, well written report that many inside and possibly outside the organization will

2. Marketing Plan
   

   Marketing Plan Developing a Marketing Plan As defined by Marian Wood in The Marketing Plan Handbook, "Marketing planning is the structured process of researching and analyzing the

3. Marketing Plan - Russia
   

   Marketing Plan - Russia Introduction In modern Russia marketing only just begins to be developed. Conducting strategic investment policy and strategic marketing is hindered

4. Marketing Plan
   

   Marketing plan APPENDIX A Marketing Plan Worksheets These worksheets will assist you in writing a formal marketing plan. Worksheets are a useful planning tool because they help to

5. Marketing Plan
   

   Marketing Plan Marketing Plan: Phase I, II, III, and IV Lora, Jina, Tina, and Josie MKT 421 Jon Smith 1/25/2008 Executive Summary Petsmart would like to introduce a new product