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In SWOT, strengths and weaknesses are internal factors. For example:A strength could be:

* Your specialist marketing expertise.
* A new, innovative product or service.
* Location of your business.
* Quality processes and procedures.
* Any other aspect of your business that adds value to your product or service.

A weakness could be:

* Lack of marketing expertise.
* Undifferentiated products or services (i.e. in relation to your competitors).
* Location of your business.
* Poor quality goods or services.
* Damaged reputation.

In SWOT, opportunities and threats are external factors. For example: An opportunity could be:

* A developing market such as the Internet.
* Mergers, joint ventures or strategic alliances.
* Moving into new market segments that offer improved profits.
* A new international market.
* A market vacated by an ineffective competitor.

A threat could be:

* A new competitor......

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Approximate Word Count: 797
Approximate Pages: 4 (250 words per double-spaced page)

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