Gym Marketing
Gym Target Market
Target Market is the market segment that I am hoping to have joined the gym based on the improved advertising by focusing on 3 main target areas. Age, gender, geography, and socio-economic grouping define these markets. With a gym there is more than one target market and you have to market to each one in different ways; but at the same time find marketing that will reach all of them without bringing the cost of your advertising up to an unrealistic level. Targeting is very important in marketing and there are steps involved when determining who you will target.
When determining whom I wanted to target for advertising I needed to figure out what the gym offers for services and how each service affects each market as a first step. When looking at the gym the first thing I thought about was the downtown Burlington location, this gave me my first target market of workers in the downtown businesses looking for a gym that is convenient from their job. This......
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