Usauto
USAuto is a company struggling to be competitive in the 21st century. Labor costs and foreign competition are driving profits down and the company's plants are described as "outdated". In order to survive, USAuto has spent a great deal of time and money developing a hybrid engine. Their hopes are pinned on a deal with AutoMex, a Mexican marketing company that is wishing to develop its own brand in South America. USAuto is hoping that southern expansion combined with the lower wages of Mexican workers will be enough to save them. AutoMex is a company seeking to expand its business interests from marketing to manufacturing. The company is interested in partnering with USAuto to produce hybrid vehicles both for import to the US, but for sale within South America.
The primary stakeholders in the situation are the negotiators from USAuto and AutoMex, the employees of both companies, and American and Mexican consumers. The USAuto negotiators are interested in preserving their......
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Approximate Word Count: 987
Approximate Pages: 4 (250 words per double-spaced page)
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