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Starbucks

EXECUTIVE SUMMARY
Can Starbucks grow to a 23 billion dollar corporation, yet maintain its entrepreneurial character? The answer is yes, and I will explain by taking a brief look at the history of Starbucks - how it started as a small local coffee house and grew into the largest business in the industry. I will delve into Starbucks' current mission statement, "To be the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow and our commitment to a role of environmental leadership in all facets of our business." I will discuss the goals and objectives of shareholders and how the coffee farmers are stakeholders in Starbucks through comprehensive programs that assist farmers in qualifying for preferred-supplier status by offering training in agricultural techniques, technical support and access to affordable credit through partnerships with organizations such as the Calvert Foundation.
Although Starbucks has seen their market......


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Approximate Word Count: 2326
Approximate Pages: 10 (250 words per double-spaced page)

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