Environmental Changes To Marketing Mix
Forces in the marketing environment that lead to changes in the past 5 to 10 years to the company's marketing mix:
The different aspects of the marketing mix will be assessed with regards to the forces in the marketing environment for ice-cream and food retailer, the Swenson's Group ("the Company") operating in the Thai market. The context in which the changes in marketing mix will be examined will be based on their products, eg: ice-cream and food – economic and the services, eg: customer service, retail premises etc.
Describe more about the company/product.
PROMOTION: The Company's traditional promotion of its products and services was via the usage of media, ie: television and radio, as these were the pre-dominantly significant mode of advertising for the past 5-10 years. With the advent of the internet technology, the Company has changed its promotion modes using websites which has a global reach and relatively costing lesser.
PHYSICAL EVIDENCE: The demographic......
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Approximate Word Count: 1572
Approximate Pages: 7 (250 words per double-spaced page)
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