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1.0 Introduction
1.1 Overview of marketing management
According to Philip Kotler (2000):
"Marketing management has the task of influencing the level, timing, and compositions of demand in a way that will help the organisation achieve its objectives. Marketing management is essentially demand management."

"The art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value."

Marketing management is essential to an organisation in introducing, promoting, maintaining a product's brand name within the market. The management would not solely focus on marketing metrics but also other departments from production to finance. All departments play an equally important in the marketing management. Without proper control of finance, desired marketing scheme could not be implemented; without standard quality of product, end-user would not trust the message conveyed through advertisements;......

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Approximate Word Count: 3943
Approximate Pages: 16 (250 words per double-spaced page)

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