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Case: Fabtek

EXECUTIVE SUMMARY
Fabtek has the ability to position themselves for profitable growth, but they need to fix their business, focus on key business drivers, and re-evaluate the area. Listed below are the key issues they face and the recommendations for improvement. Focusing on these issues and developing selection criteria for quoting would help Fabtek improve their current profitability and position them for growth. Fabtek should accept the Pierce Pike order as it closely matches Fabtek's selection criteria for selecting orders.

Issue Recommendation
Lack of Sales Focus Fabtek states anyone can make a sell. This indicates the company places a low priority on training sales people. Fabtek needs to focus on direct selling and train sales reps to accomplish market growth and to sell customer value.
Cost Structure and Bidding Process Manufacturing Costs are unreliable and the Bidding Process has a low success rate. Fabtek needs to train its manufacturing and......

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Approximate Word Count: 2739
Approximate Pages: 11 (250 words per double-spaced page)

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