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Sustainability Of Sustainability

Su

An essay for the course
SUSTAINABLE BUSINESS STRATEGY
Professor David Bevan

presented by: Alec BUSCEMI, HEC MBA 2009

Jouy-en-Josas, January 18th, 2008

What is Sustainable Development?
Sustainable development as an idea and expression gained some sustenance in the 1980s. In particular, with time, internal political drivers in the United Nations incited a re-examination of its role to reposition itself in a changing world. Sustainability then gained important impetus after the 1992 Earth Summit in Rio de Janeiro which set the Agenda 21 framework . This emphasized "improving" and "sustaining" quality of life, especially for the world's poor, without destroying the environment.
The popularity of measures and indices associated with sustainability can be attributed to John Elkington , who saw value drivers where many others before him saw only feedback, externalities, griping and dissatisfaction. There were few references to the expression of sustainability or......


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Approximate Word Count: 5852
Approximate Pages: 24 (250 words per double-spaced page)

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