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Zenith Pet Foods, Inc.
In reviewing the Zenith Pet Foods case, there are several facts that need to be assessed before offering a definitive answer on whether their potential program for marketing Show Circuit dog food will be successful. Zenith Pet Foods, Inc. is a major distributor of dog food for show kennels throughout the United States. The product that Zenith is offering is called Show Circuit, which is a highly nutritious and quality ingredient dog food. The product of Show Circuit, frozen pet food designed to enhance the appearance of the dog's coat as well as providing a balanced meal, is planned to be placed in the frozen foods section of a supermarket. This is what Zenith is counting on to build a competitive advantage. The fact that Show Circuit will be directly located next to the "people food" gives it another edge on the other foods available to dogs on the market right now.
In terms of the market and other competitive features, Show Circuit and Zenith have......

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Approximate Word Count: 1087
Approximate Pages: 5 (250 words per double-spaced page)

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