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Business Strategy

1.0 Introduction

This report is based on a Strategy Simulation Management where you put your decisions and this program interprets it in real life industry. StratSimManagement ties all functions together: Marketing, Operations, Finance, HR. Basically it is a cross functional long term strategy.

StratSimManagement is based on automobile industry,
• two markets: consumer and fleet (B2B),
• consumer market of 150 million people,
• B2B market of numerous fleet contracts
• Currently GDP, inflation growth rates
• Demand sensitivity on GDP, Interest rates and the decisions that the firms makes

The products are cars and trucks and some of their characteristics are vehicle class, size, engine/performance, interior, styling, safety, quality and prices.

Product classes are economy, family, sport, luxury, minivan, utility, and truck. In additions there are two other classes if they are developed Hybrid and Delivery Vans.

Firm B (Best Motor Works) which I am doing......


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Approximate Word Count: 2003
Approximate Pages: 9 (250 words per double-spaced page)

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