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Boston Chicken, Inc.

Assess Boston Chicken¡¯s business strategy. What are its critical success factors and risks?

Boston Chicken wanted to be a home meal replacement. Its main strategy includes (1) focus on franchising to larger regional developers who will open new stores in the region; (2) focus on home cook taste food and keen on introducing new varieties of food choices; (3) rapid expand to open new stores; (4) keen on operation and process improvement.

Such a strategy made the business expand fast in term of the business scale and number of Boston Chicken stores, either company owned stores or franchised stores.

The main risk was also clear. As Boston Chicken financed most of its areas developers and competition of the fast-food market was quite fierce, Boston Chicken¡¯s business closely related to the business of its franchising stores. Besides, over 50% of the total revenue was the franchising related in 1994 fiscal year, including initial franchising fee and continuing......


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Approximate Word Count: 847
Approximate Pages: 4 (250 words per double-spaced page)

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