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Dunkin Donuts Competitive Analysis

Competitive Analysis – Dunkin Donuts
1.1 Target Markets
Dunkin Donuts target market is the blue collar workers (18-60) of America who likes the quick service that Dunkin Donuts provides. Also within its target market are kids, highly due to its name. Recently Dunkin Donuts has been targeting the market of affluent women and professionals.
1.2 Description of Products & Key Benefits
Variety of menu
• Dunkin Donuts offers something people enjoy (donuts) with their coffee/beverage. (Based on Baskin-Robbins twenty four flavors, Dunkin Donuts offers fifty-five)
Variety of coffee products
• Their coffee list is extensive, offering just about any flavor desired.
Level of service
• Dunkin Donuts operates on a high level of customer service. They take pride in the fact that they can quickly service any needs of their customers
Cost –Effective
• Dunkin Donuts cost to the consumer is at least twenty percent cheaper than Starbucks. With a potential recession and rising prices......


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Approximate Word Count: 570
Approximate Pages: 3 (250 words per double-spaced page)

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