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Since its creation in 1943, IKEA has created many firm-specific advantages for itself. First, IKEA has standardized the process of offering disassembled furniture to be put together at the consumer's home. This was a groundbreaking concept, allowing for a much larger inventory at each store, and in turn allowing customers to actually obtain their products at the day of purchase. As a result of this new store layout, IKEA has been able to allow sales clerks to focus more on in-store displays and fast-moving lines, rather than loading and unloading large, bulky furniture inventories. Another huge advantage IKEA has created for itself is its global sourcing of 2,300 suppliers in 67 countries. With these connections around the globe, it has been able to cut prices at its stores around the globe, while maintaining sufficient quality standards. Because of these connections around the world, IKEA experiences huge economies of scale, allowing it to match rivals' quality while but......

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Approximate Word Count: 662
Approximate Pages: 3 (250 words per double-spaced page)

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