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Snapple was a small company whose origins were based on authenticity and trust in consumers eyes. This was evident in the initial m antra of the com pany ¡§100% N atural¡¨ even before the com pany becam e Snapple (Unadulterated Food Products, 1972). Snapple became successful by launching innovative products, based on fruit juices and teas, into the beverage market. Initially, Snapple beverages were sold to health-food stores and Snapple became successful by launching innovative products, based on fruit juices and teas, into the beverage market. The reasons for the success of Snapple can be attributed to the following brand characteristics and marketing strategies adopted by the company: „X Aggressive distribution and customer loyalty strategy, bolstered by a health and fitness craze prevalent at the time. „X Entered the developing iced tea market the at the right time w ith a brew ed, high quality, ¡§new age¡¨ Ready-to-Drink (RTD) tea, which was a pivotal early move. „X......

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Approximate Word Count: 633
Approximate Pages: 3 (250 words per double-spaced page)

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