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Evolution Of The Xbox Supply Chain

EVOLUTION OF THE XBOX SUPPLY CHAIN
April 2, 2007

Contents
Section 1: A Synopsis and interpretation of the Supply chain changes made between Xbox and Xbox 360
Section 2: Benefits and Risks of global launch of Xbox 360
Section 3: Benefits and Limitations of using EMS firms concentrated in China and an Analysis of the co-ordination efforts required
Section 4: References 21



Section 1: A Synopsis and interpretation of the Supply chain changes made between Xbox and Xbox 360 by Anand Kangala

In July 1999, Microsoft legitimized its expansion beyond its core competencies, to invade the gaming hardware market with Xbox and made its impression on the thrill and action seeking needs of the sophisticated video gamers. It aimed at providing a console that would enable the gamers to push the skills and risk-taking prowess to mesmerizing limits – much beyond what was then offered by its formidable champion players Sony and Nintendo. Two years later, with time-to-market clock......


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Approximate Word Count: 4544
Approximate Pages: 19 (250 words per double-spaced page)

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