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Executive Summary
iPhone® Maxx® adds Mobile Commerce to the iPhone as a breakthrough in consumer purchasing. iPhone Maxx will initially be launched with an existing partnership with Starbucks Coffee. iPhone will build upon the successful iPhone platform and allow consumers enhanced choice in ordering their products and will be notified on the iPhone when the product is ready for pickup. The target public is consumers as well as retail establishments that are aligned with the iPhone Maxx technology. Retail establishments in which Apple is in discussion with are McDonalds, Subway, New York Metro Transit Authority (MTA), Bay Area Rapid Transit (BART), and Best Buy.

Analysis of PR campaign and Marketing

There is a distinct difference between marketing and public relations; however, integrating both today has become a critical tactic for corporations that provide products of services to consumers.
Marketing in itself is used to target a market segment based on the product or......

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Approximate Word Count: 6168
Approximate Pages: 25 (250 words per double-spaced page)

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