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Balance Scorecard

"The Balance Scorecard:
Judgemental Effects of Common
And Unique Performance Measures"

I. Introduction
The article I decided to critique for the purpose on management accounting 2 is by Marlys Lipe and Steven Salterio. There article entitled ‘The Balanced Scorecard: Judgmental Effects of Common and Unique Performance Measures' came from the July 2000 edition of the Accounting Review journal.

The Balance Scorecard (BSC) was originated by Robert Kaplan and David Norton in the early 1990's as a strategic approach, and performance management system that would enable organisations to translate a company's vision and strategy into implementation. It essentially gives managers and executives a more ‘balanced' view of the company's business performance.

The reasons for choosing this topic area, revolved around the fact that I believed it is a fascinating subject area with interesting concepts, also the BSC usage in today's business world as a performance measure has increased......


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Approximate Word Count: 2076
Approximate Pages: 9 (250 words per double-spaced page)

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