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Objectives of presentation

1. To critically analyse Homebase's (ARG group) mission/vision statement

2. The BCG matrix and the different subsidiaries of the ARG group

3. We will discuss the recent changes made to the structure/leadership of Homebase ARG group

4. Homebases current strategic objectives

5. We will report on the recent financial performance of the company by using trends and benchmarking

6. Conclude based on our views on strategic issues/ challenges.


Mission and Vision Statement

- Mission = "Enduring statements of purpose that distinguish one business from other similar firms" (David, Fred, R., 2004)
- Answers question "What is our business?"
- Vision = considered first step in strategic planning.
- Answers Question, "What do we want to become?"


Organisational Structure


(www.gusplc.com) 21/10/05

Strategic Objectives

• To improve the existing core business
By maintaining their store opening program, Homebase......

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Approximate Word Count: 479
Approximate Pages: 2 (250 words per double-spaced page)

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