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Consumer Spending Poll


Contents

Research Objective
Research Design
Survey Findings Summary
Research ObjectiveÂ…

• To capture spending among high-end consumers
• Identify consuming patterns and what is accounting for the wallet-share
• Comparison between Delhi and Mumbai

Research DesignÂ…
• Quantitative research using a semi-structured questionnaire.
• Synovate zeroed in on consumers residing in affluent pockets of the two large metros - Delhi and Mumbai
• The target group comprised of men and women in the age-group of 25-35 years; belonging to socio-economic classification SEC A plus.
• Respondents were administered the questionnaire employing face-to-face and over telephone.
• Equal number of men and women were interviewed in Mumbai; in Delhi though, men out-numbered women
• Sample size Targeted: 200 Sample Size Achieved: 205
• Fieldwork Period: 13 Sept-16 Sept, 2004

Survey Findings








All those......

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Approximate Word Count: 390
Approximate Pages: 2 (250 words per double-spaced page)

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