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Solving the Information and Communication
Industry's "convergent technology" demands –
A "Customer-Oriented Reorganization Strategy"
For Siemens, ICN EN

Bibliography
BOOKS

Bartol, K.M. and Martin, D.C. (1996) Management. 3rd ed., USA: John Wiley & Sons

Besanko, D. et al. (1996) Economics of Strategy. USA: John Wiley & Sons

Daft, L. R. (2000) Management. 5th ed., USA: The Dryden Press.

De Wit, B. and Meyer, R. (2002) Strategy – Process, Content, Context. 2nd ed., UK: Thomson Learning.

Dickson, P.R. (1997) Marketing Management. 2nd ed., USA: The Dryden Press.

Drucker, P. (1973) Management: Tasks, Responsibilities, Practices. New York: Harper and Row, pp. 61-65

Drucker, P.F. (1986) Innovation and Entrepreneurship – Practice and Principles. 1st ed., N.Y.: Harper & Row.

Drucker, P.F. (2002) Management Challenges for the 21st Century. Great Britain: Butterworth-Heinemann.

Drummond, G. and Ensor, J. (2000) Strategic Marketing – Planning and Control.......

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Approximate Word Count: 998
Approximate Pages: 4 (250 words per double-spaced page)

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