Saved Papers

Save papers so you can find them more easily!

Join Now

Get instant access to over 100,000 papers.

Join Now!

Marketing And Online Dating

In the very unique industry of online dating, an e-business must use many marketing tools and techniques to catch the eyes of the business’s audience. If the e-business is for some reason unable to accomplish this, the online dating sight will not last long. This section will discuss the marketing tools and techniques used by e-businesses in the online dating industry. There will also be a rating of the three most common online dating networks, rating many areas of the site from ease of use to customer service accessibility.
Few people will argue that online dating has become the preferred method to find dates, relationships, and possible soul-mates. eHarmony frequently advertises with the statistics that in one year they had 33, 000 people get married after meeting in its networking site. There are statistics out that predict that more than 100,000 people get married each year after meeting in a dating network. (Tracey, 2005) With statists like these, one can see why there......


View the rest of this paper...

Approximate Word Count: 1045
Approximate Pages: 5 (250 words per double-spaced page)

Why should you join Frat Files?

  • - It's safe, secure, and private.
  • - Instant access to over 100,000 papers. New papers are added hourly.
  • - Fast and reliable customer support.

Credit Card

Bank Account

PayPal

Similar Essays

  1. Marketing And Online Dating

    Marketing and Online Dating. ... References: Tracey, J. (2007). Online Industry
    Dating Praises (and Viral Marketing Techniques for Services). ...

  2. Eharmony Promotion And Price

    ... www.netplusmarketing.com/Release00012.shtml Net Plus Marketing, Inc ... for Tomorrow,
    The next generation of online ads promises ... Dating Campaigns Take It Personally ...

  3. We'Ve Got Mail - Always

    ... According to Donna Hoffman, a professor of marketing at Vanderbilt University, one
    survey ... what she considers to be a positive change in online dating habits. ...

  4. Tony Romo Sports Marketing Plan

    ... This creates the opportunity for growth in marketing as well. ... focus on Romo’s on
    the field contributions yet, his glamorous dating habits keep him in ... Online. ...

  5. Making The E-Business Transformation Book Review

    ... into human emotions such as online dating, communication and ... Mainly in reference
    to online payment security and ... from ERP and sales and marketing are supported ...